PHILIPPINES
(Aug. 31, 2016) – A team of Star Wars superfans today revealed the new toy line for the highly
anticipated “Rogue One: A Star Wars Story” movie via a
series of fan-made animated shorts launching on the Star Wars social channels. As part of a competition in collaboration with creative
network Tongal, a team was assembled to write, direct and produce original,
fan-made stop-motion shorts starring key toys from the new line to kick off a global
UGC contest that asks fans to share their own “Rogue Stories.”
“These fan-created shorts are a tribute to the
incredible content that the Star Wars
community posts online every day,” said Jimmy Pitaro, Chairman, Disney Consumer
Products and Interactive Media. “The Go Rogue campaign was designed with Star Wars fans in mind – we want them to
be front and center in the run up to ‘Rogue One’ by imagining and creating
their own Rogue Stories."
When Star Wars news breaks, many
fans worldwide react by sharing their own videos online. According to new
research, fans
posted over 838,000 pieces of Star Wars-related content
on YouTube in the past year alone, which is more than 2,296 per day
and nearly 96 per hour. Star Wars fan-generated
content is also incredibly popular, accruing more than 16.3
billion views in the last year – equivalent to everyone in the world
viewing at least two fan-created videos.
The global contest, which kicks off
September 30, invites fans to share their own short stories or skits set in a
galaxy far, far away… Winning entries from around the globe will be chosen by a
panel including “Rogue One: A Star Wars Story”
director Gareth Edwards. Beginning September 30, fans 18 and older can enter
the Go Rogue contest on StarWars.com/GoRogue. Winners will be invited to
Lucasfilm in San Francisco to attend a screening of “Rogue One,” and see their
short story on the big screen.
The fan-created shorts showcasing the new
line of “Rogue One” toys for the first time launches on the Star Wars social channels today,
with new installments rolling out through September. The team was lead by James
DeJulio at Tongal, and the series was written by Kevin Ulrich and brought to life by stop-motion
animators and directors Dan MacKenzie and Tucker
Barrie. The stories follow the adventures of “Rogue
One” toys from Hasbro, LEGO, FUNKO, JAKKS Pacific, Mattel and Disney Store as
they try to track down the building instructions to the LEGO Star Wars Death
Star set which have been misplaced by the Empire.
“I’ve been a Star Wars fan my whole life so this is a dream project,” says James
DeJulio, co-founder of Tongal. “It’s been amazing to see what an inspiration Star Wars has been to so many members of
our creative community, whether that’s coming up with their own Star Wars storylines, or playing out
scenes with Star Wars toys at home
with their kids. I’m excited to share this first ‘Rogue Story’ with the world
and hope it inspires other fans to share theirs.”
The full range of new “Rogue One” and Star
Wars products will be available globally starting on September 30. Join the
global #GoRogue conversation on social.
Tongal’s creative network includes 120,000 writers,
directors and animators across 150 countries. For more information, go to www.tongal.com.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned
subsidiary of The Walt Disney Company, is a global leader in film, television
and digital entertainment production. In addition to its motion-picture and
television production, the company's activities include visual effects and audio
post-production, cutting-edge digital animation, interactive entertainment
software, and the management of the global merchandising activities for its
entertainment properties including the legendary STAR WARS and INDIANA
JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
About Disney Consumer Products and Interactive Media
Disney Consumer Products and
Interactive Media (DCPI) is the business segment of The Walt Disney Company
(NYSE:DIS) that brings our Company's stories and characters to life through
innovative and engaging physical products and digital experiences across more
than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI
comprises two main lines of business: Disney Consumer Products (DCP), and
Disney Interactive (DI). The combined segment is home to world class teams of
app and game developers, licensing and retail experts, a leading retail
business (Disney Store), artists and storytellers, and technologists who
inspire imaginations around the world.
About “Rogue One: A Star Wars
Story”
From
Lucasfilm comes the first of the Star Wars standalone
films, “Rogue One: A Star Wars Story,” an
all-new epic adventure. In a time of conflict, a group of unlikely heroes band
together on a mission to steal the plans to the Death Star, the Empire’s
ultimate weapon of destruction. This key event in the Star Wars timeline
brings together ordinary people who choose to do extraordinary things, and in
doing so, become part of something greater than themselves.
“Rogue One:
A Star Wars Story” is directed by Gareth Edwards and stars Felicity
Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz
Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur
and Simon Emanuel are producing, with John Knoll and Jason
McGatlin serving as executive producers. “Rogue One: A Star Wars
Story” opens in U.S. theaters on December 16, 2016.
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